More Labs is a dietary supplements company that makes small shot-sized drinks to elevate your daily performance. Kristi is delighted to be joined by the CEO of More Labs, Josh Groff, on Today’s episode of The Irresistible Factor. We’ve tried to make our packaging extremely clear, concise, and persuasive so that for that split second when you have a consumer up near the register and sees your product, they know exactly what it does. “.Our packaging has to be really on point and say exactly what we do and then the shortest amount of time possible, so we’ve worked really hard on that too. When you’re done listening, head over to and check out Riff Energy Plus! Paul is giving our listeners a generous 25% off your first order by using the code “irresistible” at checkout. “Nothing incredible comes to bear if it isn't working against conventional wisdom and broad assumptions.” ![]() Stick around to the end to hear some important business advice from Paul. They also discuss their very unique approach to raising capital. Paul and Kristi discuss the massive challenges of being a newcomer in the energy drink industry and the distribution challenges that come along with that. Riff Energy Plus is brewed from cascara – the fruity pulp that surrounds the coffee bean that is turned into upcycled fruit juice concentrate. Paul talks about their new and exciting energy drink – Riff Energy Plus – the very first carbon-neutral energy drink in the country. Riff is a purpose driven brand of cold-brewed coffee and energy drinks with an incredible focus on sustainability. ![]() ![]() Joining Kristi today on The Irresistible Factor is the CEO and Co-founder of Riff, Paul Evers. “We're seeing a massive increase in consumers' desires to seek out sustainable products when they're shopping - we're appealing to this new consumer that's not just seeking something that's good for them, but it's also good for the planet.”
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